Think The Opposite
Until 1968 Olympic in Mexico, there was no other technique which was used by high jump athletes to hope barricade crossbar except paralleling the body with that crossbar. It was called as Western Roll technique. But after a few times this technique was changed. An unpopular athlete was coming near barricade crossbar which was attached on world’s champion height as high as 7 feet 4 ¼ inches. He jumped, but didn’t confront his body to that crossbar. Instead, he inverted his body, overshadowed the crossbar. He lifted his feet and passed through that crossbar by overshadowing it. His name is Dick Fosbury. Later his jumping movement method is famous as Fosbury flop and still has been worn until now. He jumped much higher than any other athletes by thinking oppositely from anyone else.
Some fashion designers conducted something much contrarily with what which was booming at that moment. They created something that didn’t modish enough and didn’t suitable in that era. It seemed like they’ve just created something wrong. In the early 1970, Vivienne Westwood and Malcolm McLaren opened a fashion store at St. Christopher’s Place, near Oxford Street in London which wasn’t a popular place at all. The store was named “Nostalgia of Mud”. They sold many clothes those 30 years more forward than that era. There was nobody who bought and used them at all. That store, it was true have to be confessed, a little bit weird. After a few times that store was closed. Is that weird fashion store a bad idea or a good one? If both of them didn’t have enough spirit and much bravery to do so, Westwood won’t be an admiring designer and McLaren won’t found Sex Pistols.
These two examples aren’t just a technique for thinking and a past of doing something wrong. But here the technique for thinking became a technique for jumping, turning a flop even an unusual act into a success.
Taken from a book by Paul Arden
Whatever You Think, Think the Opposite
